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Elmore Leonard: If it Sounds Like Writing, Rewrite it
Storytelling is truly an art. Everything from music lyrics to poetry to novels should draw the audience in and give them something to care about. People often forget that writing, in all its forms, is...
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The Social Media Paradigm Shift and What it Means for PR
Considering the short amount of time social media has been around – and the even shorter amount of time it has been used as a business tool – it has gone through a great many transformations. Some...
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Content Marketing Helps Fill Void Left by Dwindling Journalist Ranks
Last week, fellow Marcher and PR professional Sarah Love highlighted some interesting findings from the recently released State of the News Media 2013 report, issued by the Pew Research Center’s...
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Content Conundrum: Quality vs. Quantity
Content marketing is a marathon, not a sprint. It may sound cliché, but it’s true. The twist is that there is no finish line. After all, the purpose of your content is to continuously showcase thought...
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3 Types of Content B2B Tech Companies Should Embrace
Graphics and video content are becoming increasingly popular in the B2B tech world, and for good reason. Think about it. Would you rather watch a two-minute video highlighting all the features of an...
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Will NBC Avoid Another PR Black Eye in the Late Night TV Host Shuffle?
It’s official. Hollywood’s worst-kept secret is kept no more. Jay Leno and NBC announced earlier today what anyone with a TV and a pulse has known for weeks now. Jimmy Fallon will take over hosting...
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PR and Contributed Content: Getting it Right
It’s no secret that branded or sponsored content is becoming a valuable tool in the PR world, and this has raised some controversy in certain circles. Just yesterday, The New York Times ran an article...
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A PR Lesson From Yahoo Exec Marissa Mayer
They say one of the hardest things to do in this world is walk into the locker room at halftime of the Super Bowl and change your strategy, because the one that got you there isn’t working anymore....
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What Does ‘Digital Disruption’ Mean for B2B Tech PR?
Digital disruption is a term we’re hearing a lot these days. As the digital infrastructure expands and grows more capable, and as businesses keep creating innovative and exciting products and...
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Are Social Media and Mobile Technology Causing PR Problems for McDonald’s?
Yesterday, The Wall Street Journal reported that McDonald’s, the fast food chain known for its signature Golden Arches and Happy Meals, has experienced a significant rise in customer complaints as of...
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Is Being ‘Too Nice’ Bad for PR?
Apple CEO Tim Cook has been no stranger to the headlines since taking the helm from the late Steve Jobs. Cook certainly knew media attention was part of the gig when he agreed to follow in Jobs’...
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Squirrels Go Nuts for PR
Okay. So the title of this post may have caught you off guard. But hey, at least it caught your attention. My eye was most certainly drawn to a recent Fast Company article titled What a Dead Squirrel...
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Content Marketing, PR and Related Pearls of Wisdom
HubSpot recently posted a SlideShare presentation, titled 20 Pearls of Marketing Wisdom. It’s a collection of statements from industry professionals that offer guidance when it comes to inbound and...
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Content Marketing is a Couple Thousand Years Older Than You Think
Recently, I found myself surfing the interwebs, as I often do, for a good read. Being a PR professional and an avid consumer of all types of media content, I started reading an interview with New York...
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TV Industry in a Tizzy as Aereo Comes to Boston
Nothing like a little controversy in your own backyard to keep life interesting. Here in Boston, there’s a brouhaha … well, brewing … over news that Internet video service Aereo is coming to Beantown....
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Unless You Work at The Onion, Twitter Hacks Lack Humor
Longtime fans of The Onion, like me, find the news parody site to be a great source of entertainment. I remember when it was a very simple website updated once every week with bits of satirical...
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